INDIE ADVANCE CORE VALUES: Commitment, Integrity, Independent Spirit

Indie Advance lives and breathes our core values and they are the foundation of our work ethic.

COMMITMENT  IA is committed to your project’s success and will always work 100% on your behalf.

INTEGRITY  IA’s foundation is integrity. IA will honor your project and treat you and your music with the respect it deserves while maintaining our highest principles.

INDEPENDENT SPIRIT  IA and it’s partners come from an Independent background and have a fierce loyalty to the creative process, developing and nurturing the essence of you, the artist.


Indie advance is designed to support artists, in any stage of development, by offering affordable marketing packages that open doors for new opportunities. Tom Callahan, a 35 year veteran of the music business is supported by a talented team of people that ultimately have the same goal as you; your success!


CEO and Founder


Tom Callahan has been a thought leader in the music business and tech industry for over 30 years. He began his career as a touring musician and then transitioned into executive record promotion positions at Indie label powerhouses Enigma Records, I.R.S. Records, and Virgin records in the late 80s and early 90s. After leaving the corporate world, he started his Indie promotion company while he simultaneously co-founded and operated Coyote Records and Vellum Entertainment. As a record promoter, Tom was nominated for promoter of the year in 1998 and 1999, and with Vellum Entertainment nominated for “Gold AC record label of the year” in 2000.


In addition to working in the Indie world, Tom also played a critical role in the radio success of major label artists such as Lenny Kravitz, Paula Abdul, Hall & Oats, Rod Stewart, Phil Collins, Shania Twain, Lee Ann Rimes, Lionel Richie and countless others. As Tom continued his promo company, he also moved into artist management, where he launched and guided the careers of many artists over a 15 year period. First as co-founder of Laurel Canyon Entertainment, Tom worked with artists; Donnie Kehr, Lisa Mordente, Arnold McCuller, Natalie Archangel and Thom Bishop. As Co-Founder of Boulder Entertainment Group he worked with artists such as Phoebe Snow, Suzy K, and Deborah Franco. Finally with Callahan’s long held “Tom Callahan & Associates”, Tom represented Jeff Timmons (founder-98 Degrees), Kaile Goh (Lava/Universal), Natalia Lesz (EMI), Justin Hopkins (Pama Records-Sweden), David Boyles (LMFAO, Columbia music-Japan), Michael Shapiro, Amy Hef, Cab 20, J-Henry, Omar Torrez, Jordan Hill, Krish Sharma (3 X grammy winner, mixing), Miggs, Ms Moxie, Olivia Rox and many others.


For the past 5 years, Tom has done a deep dive into the music licensing and tech world. Tom was instrumental in the launch and rapid success of leading licensing and branding platform, Songtradr, as their CCO. He is also a mentor for the LA Techstars incubator and consults for companies in the digital and advertising space.


Tom currently sits on a number of advisory boards, and is an in demand lecturer and podcast guest in the music and tech industry. He has also been involved in the martial arts for 40 years and currently holds the rank of 5th dan and title Renshi Shihan in Kyokushin Karate serving as the Chairman of the USA and International Secretary for Kyokushin-Kan Karate Do. He brings this self discipline, integrity and Budo philosophy to each and every endeavor.


Director of Operations


Natalia Aramovich (AKA Natalia J) is a singer/songwriter and digital marketing executive. Upon graduating from CU Boulder, Natalia embarked in the world of tech, focusing on digital marketing and business development, while simultaneously pursuing her passion for writing, singing, and performing. Eventually, Natalia’s interests gravitated toward the intersection of music and technology, maintaining a keen awareness in the power of social media.

Bridging these passions, and recognizing where the music scene was headed, she began working with Fox Tracks Music. Fox Tracks is a custom production house for commercial, TV, and advertising companies, as well as a provider of unique online studio services for composing and supplemental instrument tracking. While doing business development at Fox Tracks, and writing and recording her own material,  Natalia met Tom Callahan soon after he had relocated from Los Angeles to Boulder.

Sharing Tom’s philosophy on the fragmented state of the music business, and the concepts of the Indie Advance platform Tom was building, Natalia decided to contribute her skills and experience to develop IA into the #1 global independent music service. Natalia still continues to write, sing, and perform.


Business Affairs

Michael L. Gentlesk II is an attorney, entrepreneur and business advisor.  He studied at Oxford University’s Magdalen College before graduating from Stanford with a degree in English in 1986 and then a law degree from Georgetown in 1989. After law school, he worked for several large Philadelphia firms, before starting his own firm specializing in the practice of entertainment law.

Michael’s clients over the course of his thirty-plus year legal career have spanned every facet of the music industry in matters from entity formation and deal structuring to creative talent development and protection of all manner of intellectual property.  He’s been part of the founding teams for record labels with major distribution, as well as various independent record labels, video and sound production entitles and music publishing companies.  In this realm, Michael has counted Tom Callahan as a most dear and long-time colleague, partner and friend, and is most looking forward to assisting Tom now as consigliere for the Indie Advance family.

Michael also presently continues to engage in the practice of law via his own firm and as of counsel for a boutique entertainment/fine arts law firm with offices in NY and CA.  He is presently counsel from its creation for the WizPak patented lifestyle product brand, which has most recently been awarded the Outstanding New Product Award at the 2020 PGA Merchandise Show and also features collabs with MCM Worldwide and Niel Barrett. 

Michael also enjoys additional broad legal experience with clients in the hospitality industry and fine art world, has counseled clients in the burgeoning legal cannabis industry, and has represented a broad spectrum of media personalities in the sports/entertainment realms.


Lead Developer


Eric began managing teams of design, development and programming personnel for technology projects in 1990. After several years of working for various businesses he formed his own successful development company in 1995 specializing in unique content solutions, promotional tools and technical gadgets for the internet.

He has worked with all types of clients — from small business to the music industry to government contracting. He is an expert at creating and implementing strategic solutions and is experienced in moving teams and projects forward successfully.


Custom Music Production

Max DeVincenzo is a Record Producer, Composer and Drummer born and raised in the mountains of Colorado. He has completed hundreds of records acting as producer, arranger, and recording/mixing engineer, sometimes also playing the majority of the instruments.

Passionate about all kinds of music, Max has worked in a wide range of styles. His work can be found in everything from Feature-Length Documentaries to In-App Sound Packs to Heavy Metal Albums to Animated TV Show Themes. Max specializes in producing modern and engaging music for artists and businesses and takes pride in empowering musicians by providing the tools necessary to be taken seriously in the music industry.

In 2014, Max founded an online music production and recording studio, compiling a team of professional studio musicians to record from their individual locations across the country. He produces tracks for singer-songwriters, rappers, and artists and creates original music inducing custom audio logos and branded underscore for businesses and advertisers.

Max majored in Film Composition and Contemporary Writing and Production at Berklee College of Music where he was placed on the Dean’s List every semester he attended. Besides producing music for clients online, (prior to COVID), Max performed an average of 2-3 shows per week in venues across the country with bands of almost every genre in addition to giving drum clinics throughout the Colorado area.

Currently, Max manages the Custom Music Production and Sonic Branding department for Indie Advance.



Managing Director Scandinavia


Pama Studios was founded in 1988 by Maxe Axelsson. Since then, it has grown into a successful record & production company in the Swedish music industry.

Maxe and Pama have produced bands and artists for his own and other’s labels, for over 30 years. Today, Pama is a one-stop-shop for music production, film mixing, dubbing, sound editing and video editing. We have extensive experience working on projects worldwide and our producers always take a holistic approach to the productions. Maxe Axelsson has been an entrepreneur and visionary  since his teenage years, starting Pama records when he was only 19 years old.

He has always had a strong passion for music and artist education. Today Maxe is running several companies, one of which, Stage4you, is a music school that mentors young students in the music industry, helping them find their way into the business as well as how to navigate it. Stage4you has produced many success stories. Additionally, Maxe is also a “tech geek” who loves innovation. His latest startup is an “Edtech” company which focuses 100% on digital solutions.


Managing Director East Africa


Troy White is a native of Philadelphia and a graduate of Howard University. He is a full service Lifestyle Marketing specialist within the Urban and “Multicultural Millennial” Marketplaces, with over 30 years experience. Troy ran several divisions for Sony Music for 10 years. He was responsible for marketing and promoting artists such as Michael Jackson, Sade, Shabba Ranks, Luther Vandross, Snoop Dogg and many others. White started Wytehouse Marketing in 1994 out of Harlem, NY.  Wytehouse ran a national street/guerrilla marketing team in addition to offering a full range of media services such as PR, Urban Think Tank, product placement, image consulting, event planning, and advertising. Wytehouse’s client base includes notables such as Adidas, Atlantic Records, BET, Coke, Carver Bank, Diddy, EA Sports, Grand-Marnier, Grammys, Heineken Jay-Z, Lacoste, McDonalds, Michael Bloomberg, NBA, NFL, Nike, President Barack Obama, President Bill Clinton, Pontiac, Pepsi, Senator Hillary Clinton, Sony, Seagram’s, Target, US NAVY. Troy moved to Nairobi in 2015. He became Sr. Creative/Event Director for Africa’s largest Experiential agency EXP. His clients include Coke, Safaricom, Unilever, East African Brewery Limited and many others.




Stefano Curti is an officer-level executive with 29 years of experience in personal care, beauty, OTC. Stefano has been president and CEO in public and private companies, as well as in private equity and venture capital firms.
Stefano is currently Global President at Markwins Beauty Brands, a global leader in beauty and cosmetics with a brand portfolio that includes Wet n Wild, Physicians Formula, LORAC, Black Radiance, Lip Smacker, Bonne Bell, The Color Workshop, The Color Institute, and POP, with a 10+ market share, sustained growth outpacing the industry, and distribution in over 70,000 doors and 80 countries.

Stefano was previously Global President at Genomma Lab International, driving the brand portfolio and financial results of the leading public company in OTC and personal care in Latin America, and one of the fastest growing in North America, focused on the growth of the Hispanic consumers. Prior to that, Stefano was Global President of Pfizer Consumer Healthcare, and President, CEO and board member at ExploraMed, a Silicon Valley innovation incubator backed by venture capital firm New Enterprise Associates
(NEA), where he led the launch of breakthrough innovation in consumer wellness.

Stefano has also served as Board Member and Senior Advisor for private equity and venture capital firms.

Stefano held various positions at Johnson & Johnson for 22 years, from 1990 to 2012, where he led J&J beauty to market leadership in USA. He was Global President of the Beauty and Baby divisions (Johnson's Baby, Neutrogena, Aveeno, Clean & Clear, Lubriderm, RoC, and several others); President, J&J USA; General Manager, Neutrogena; Managing Director and Marketing Director, J&J Europe, Africa and Middle East.

Stefano was born in Rome (Italy), naturalized American, and has lived and operated in 10 countries across USA, Europe and Latin America.


Josh Rabinowitz is an acknowledged global thought leader in that space where music, media, brands and creative content intersect. During his 20 + year career he has produced and or music supervised over 10,000 tracks for brands, cinema, recording labels and television.
Rabinowitz has been called a “New Music Mogul” by Fast Company, “The Voice” of the music-branding space in the news, and a “Branding Power Player” by Billboard, where he was also a ‘celebrity’ columnist for “With the Brand.”
He’s been Adjunct Professor at The New School since 2008, and has been cited in The NY Times, Rolling Stone, Time, The New Yorker, NY Magazine, the WSJ, Vulture, Crain’s, Variety, AdAge, Forbes, etc., and, has appeared on Bloomberg TV News and NPR (National Public Radio)
Rabinowitz was chosen to be the inaugural President of the Cannes Lions (Festival of Creativity) Music Jury in 2016, where he was called “a musical genius.”
He’s presented recent Keynotes at Cannes Lions, Spot (Denmark), ADE (Amsterdam), SXSW, XpoNorth (Inverness, Scotland), Output Belfast, The Whext Festival (Sao Paulo), Music Matters (Singapore), Tokyo Music Market, El Dorado (Bogota, Colombia), Billboard Film and TV (Los Angeles) and The Sync Summit (New York City).
He has been a successful bandleader and trombonist, weaned on the streets of the world’s cultural capitol – Brooklyn, USA – way before it was cool.
He resigned his position as EVP/Director of Music at Grey Group in 2019 to start a Music and Sound Consultancy called the Brooklyn Music Experience:



As Chief Digital and Marketing Officer of Amway Giusy “Joo-zee” Buonfantino leads the company’s Global Marketing and Digital Organization, accountable for drive the sustainable growth across Amway brands as Nutrilite™ and Artistry™ – as part of the Company journey to social commerce. Ms Buonfantino reports directly to Milind Pant – CEO and Board of Director of Amway. 

Prior to Amway, Ms. Buonfantino served as Chief Marketing Officer at Kimberly Clark and drove the Company digital transformation. She was, previously, President of Kimberly-Clark’s North America Baby and Child Care business where she was responsible for the North America P&L, innovation, manufacturing, sales and marketing of trusted brands as Huggies®, Pull-Ups® and GoodNites® . 

Priori joining Kimberly Clark, Ms Buonfantino spent 18 years with Johnson & Johnson in a variety of global marketing and general management roles in Europe and United States .

In June 2016, Giusy became a Director of the Board at Carter’s Corporation –  a leading Company in the baby and children’s apparel industry in the US and Canada and operates internationally with large retailing and ecommerce presence.  

Giusy is a native of Italy and she lives between Los Angeles, CA and Ada, MI.



Ritch started out as a promotion coordinator for A&M Records in Los Angeles in 1980-81.

From 1981-1987, Ritch was the director of West Coast A&R for Arista Records. He signed The Thompson Twins to their US Deal as well as Mara Getz. He worked extensively with the publishing and songwriting communities for material for Whitney Houston, Aretha Franklin, Dionne Warwick, Melissa Manchester, Tanya Tucker, Jennifer Warnes and Jermaine Jackson. He also coordinated music for the “Ghostbusters” and “Perfect” soundtracks.

From 1987-1992, Ritch worked on various independent projects. He produced the award-winning educational video for artists and musicians, “How to Get a Record Deal.” “At the time, it was the only video of its kind examining the frequently misunderstood process from several different perspectives: record company executives, A&R VPs, artist managers, record producers and 16 major artists  including Los Lobos, Mark Knopfler, Phil Collins, Jody Watley, Karla Bonoff, Michael Bolton, Fleetwood Mac, Chick Corea and Kenny Loggins,” says Ritch. Producers Phil Ramone and Jeff Baxter are also interviewed in the video.

In 2012, he was one of the founders of MUBUTV, an educational channel for artists on Youtube. In addition, he has taught Music Business classes at the Musicians Institute, SAE (School for Audio Engineering) and at UCLA Extension.

For over 28 years, Ritch Esra has been running the Music Business Registry which includes The A&R Registry, The Publisher Registry, The Music Business Attorney Registry, Artist Manager Registry and The Film and Television Music Guide.

“Our various publications and databases give everyone vital, accurate and the most up to date information they need for contacting A&R, music publishing, artist management, legal and the film and Television music communities,” says Ritch.

 “Each publication contains contact information consisting of address, E-mail (including web sites), and direct dial telephone. Additionally, we provide the exact title, street address, the name of their assistant and the style of music that each executive deals with. Due to the volatile nature of A&R, the A&R Registry is completely updated and reprinted every eight weeks and often has over 20-30 changes in a single issue. There are no other publications of this kind anywhere in the world.”

Subscribers to the Music Business Registry include record company executives, music publishers, managers, agents, attorneys, studios and other various music business professionals across Los Angeles, New York, Nashville, Chicago, Atlanta, Toronto, London, Dublin, Copenhagen, Tokyo, Stockholm, Sydney and Munich.



Respected as a pioneer at the forefront of nearly every wave of social technology, Mr. Kramer has 20 years’ experience in digital media, marketing and management. He has deep expertise in managing and consulting startups and technology companies, helping businesses achieve their goals through innovative marketing strategies. Over the course of his career, Mr. Kramer has
delivered 100s of platforms, websites, apps and innovative campaigns to businesses ranging from SMBs to the Fortune 100. He was the founder of, the pioneering drag-and-drop marketing platform that enabled marketers to quickly create, manage, distribute and track rich
applications without technical skills.

Currently, Mr. Kramer consults and advises a wide range of businesses and holds board positions with two big data companies: Music Research Consultants, Inc and SentencingStats LLC. He is also busy in the garage building The Sync Spot, a next-generation contact synchronization platform. In recent years, Mr. Kramer has developed a YouTube marketing program that empowers brands and content producers to drive search rank and customer
acquisition through video marketing.

In the 1990s, Mr. Kramer founded the music industry’s first “digital” marketing department at Epitaph Records, and helped a wide range of record labels, music acts and managers effectively leverage digital media. In 2000, Mr. Kramer was recruited to manage a team of developer for Stephen Speilberg, Paul Allen and Ron Howard’s In that role, Mr. Kramer developed a web based video social network, predating YouTube by 5 years.

In his spare time, Mr. Kramer teaches Mindfulness to elementary school children.